The Samsung released on Wednesday (21) the new generation of The Frame, a TV that is camouflaged as a table in the living room. The TV has different color frames, can be wall mounted and features Art Mode, which displays artwork while you are watching nothing. Compared to the previous generation, the main novelty is the panel change, which now has quantum dot technology.

Samsung The Frame TV

This is a niche TV, so much so that it was presented during a design event in Sao Paulo. The Frame has 20 memorable artworks that are part of the Samsung Collection, but you can buy (!) Digital images from museums around the world, as well as photo galleries. An individual work costs $ 66 (!!), while a subscription plan (!!!) with access to all the Art Store content comes for $ 16 per month.

While the TV is in standby mode, brightness is automatically adjusted to look like a real frame in the environment. If the motion sensor does not detect anyone nearby, the TV turns off after a few minutes to save power.

You can put The Frame on a shelf if you use the base included in the box, but most audiences will probably install it on the wall. In this case, the TV comes with the No-Gap bracket, which leaves virtually no space between the equipment and the wall. Frames, in brown, black, beige and white, should be purchased separately, for R $ 599 each.

Speaking of technology, The Frame 2019 won a QLED panel, with specifications similar to the Samsung Q60R. It’s a good advance in picture quality over past models, which had an LCD more similar to that offered on basic Samsung TVs – the brightness is stronger, the contrast is better and the color gamut is wider.

In addition, Samsung includes One Connect, which concentrates the entire cable mess into a single outer canister, which in turn is connected via a discrete semi-transparent cable. In the line of 2019 QLED TVs, this accessory only comes in Q80R, the most expensive brand in Brazil.

Samsung Family Hub

Samsung also took the opportunity to bring the new Family Hub, a screen refrigerator on one of the doors. She runs Tizen, supports Bixby’s personal assistant (English only), and allows her to take notes, check her family’s schedule and see what foods are inside without having to open the door. You can manually record the due date of foods so that you are warned before they spoil.